Scheduling is broken down into clear segments:
Breakfast
Daytime
Childrens
Peaktime (family 7pm-9pm)
Adults (9pm+)
The target audience for each segment:
Breakfast = a spread of audience, depending on channel
Daytime = homemakers, unemployed and students
Childrens = children
Peaktime = family
Adults = adults
The most popular genres on television are:
News, soup operas, sitcoms, gameshows, films, reality shows and dramas
The largest target audience for each terrestrial channel are:
BBC1 = everyone (mass broadcast)
BB2 = educated audience (minority)
ITV1 = everyone (mass broadcast)
CHANNEL 4 = young adults/ teens and educated adults
FIVE = everyone (mass broadcasting)
BBC1 and ITV1 are direct competitiors
BBC2 and CHANNEL 4 are direct competitors for educated audiences
Repeats:
They are rare during prime time viewing but are cheap and a way of keeping a programme going
Imported programmes, schedules:
CHANNEL 4 -> American shows e.g. Everybody loves Raymond
FIVE -> American shows e.g. CSI, Austrailian shows e.g. Neighbours
(they haven't got much money, they are reliant on advertisment, the shows are cheap to buy)
The term 'Watershed':
''shed'' -> as in shedding the audience, getting rid of children in order to view adult viewing
Watershed -> after 9pm but has shifted slightly to 10pm
There are 3 types of Scheduling: Inheritance, Pre-echo and Hammocking.
Inheritance: Scheduling a programme after a popular programme in the hope to inherit some of the audience.
Pre-echo: This is the reverse. Scheduling a programme before a popular programme in the hope that the audience tuning in to watch the popular programme will catch the end of the programme you broadcast, leading to them tuning in next time to watch it.
Hammocking: This has features of both. Scheduling a programme between two popular programmes so that it will benefit from both Inheritance and Pre-echo. Which therefore suggests it will be popular itself and gain more audience. (An example is between Coronation Street on ITV)
