Saturday 2 October 2010

Research and Planning: Target Audience Research

Questionnaire Results

1)Looking at the graph, the age groups 17-20 and 21-30, were most popular. Therefore the target audience for our documentary will be 17-30; this will attract a more varied audience.



2) Gender?
There were 17 females and 13 males in our questionnaire. The proportion is similar and therefore should not show any gender bias within my questionniare results.

3)The most popular colour is blue with 12 out of 30. We will look to use this if we need colour schemes.


4)From the graph, the favourite music genre is POP. The other results are similar figures but several have only one person.



5)Based on our target audience, we have chosen ITV1 as our targeting channel. This channel and BBC1 were the most popular with 10 answers each; however the target audience is a younger one so we have focused on ITV1.



6)The most popular answer is evening and so this highlights the reason why we have chosen to use hammocking at 8.00pm till 8.30pm; in order to gain audience from the previous programme and the following programme.



7) Do You Drive?
19 out of 30 people said yes and this suggests that the quetionnaire will be valid.
- Female Answer

8)All of the reasons listed in the graph were popular but by only a few, the cost of driving is what puts people off learning to drive, as lessons are expensive as well as provisionals and test bookings.



9) Does Your Occupation Require You To Drive?
The majority answered no, and so suggests that some jobs could be worked on from home or the people filling in the questionnaire were students and so they were in college etc.

10) Do You Own Your Own Car?The answers given were very similar at 14 for yes and 16 for no. This suggests that people who drive have a 50% chance of owning their own car depending on the demands of its use.

11)This graph maybe bias because the highest was 0-12 which reflects the fact that previous questions stated that some people don't drive and subsequently answered 0. however looking at the other answers, 11-20 seems to be the highest.



12)The two popular answers were none as people hadn't taken a test and one. It could be suggested that many people pass first time.



13)This question clearly shows basic descriptions and obvious respsonses to the question.


- Female Answer

14)Their was a string of one person responses but the most popular was again test not taken.



15) During Your Time Driving Have You Ever Been Involved In A Car Accident?
23 people answered no which shows 76% of those in our questionnaire had not been involved in an accident.

16) Do You Feel You Are A Confident Driver?
19 people answered yes, so 36% don't have confidence in themselves as drivers, this maybe influenced by those for have answered it meaning they are not a driver.

- Female Answer
- Male Answer

17) If no, why?
Two answers were given; don't drive was 9, and scared was 2. This supports the results from question 16.

18)There is a variety of answers here, all sharing a positive description of being a confident driver. Including the most popular answer of 50% saying awareness is a key skill to have.