Tuesday, 5 October 2010

Research and Planning: Secondary Research

Searches with Google

Casualties due to alcohol
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Death rates by mode of transport
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Casualities by age
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Accidents on main roads
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Driving license statisics

•In 2006, 63 per cent of women and 81 per cent of men in Great Britain held a full car driving licence.

•The number of women holding a full car driving licence increased by two and a half times between 1975-76 and 2006.


•The proportion of young adults holding licences has fallen over the last decade. Half of men aged 17 to 20 held a licence
in 1995-97, compared with 37 per cent in 2006.
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Alcohol statisics

•Alcohol can slow down reaction time by 10 to 30 per cent.

•It also reduces ability to perform two or more tasks at the same time. Alcohol reduces the ability to see distant objects and night vision can be reduced by 25 per cent.
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Youtube clips related to driving and crashes

http://www.youtube.com/watch?v=amoTX7I2O80 - BMW car footage, gadgets
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Research and Planning: Storyboard

Storyboard: Page 1, 2 and 3




Sketches of Interviews
(interview with RAF officer)

(interview with Andrea)

(interview with instructor)


(interview with laura woods)

(interview with test centre person)
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Research and Planning: Primary Research

Leaflets and other information

These are still images of leaflets, posters and forms.











RAF office
We contacted the Liverpool RAF careers office during the week, in order to ask if we could set up an interview with an officer or RAF spokesperson about flying or driving within the air force. We rang a few more times because we had not heard anything for several days. The office gave us details of an officer named Jack Russel.



We decided to use the email address provided so that we could clearly explain what our request was, the ideas and reasoning behind wanting the interview. We gave a contact number and email so that we could be contacted whenever. As a group we decided to give the potential interviewee choice of the time of the interview to suit them because, as we explained, we are keen to travel to the office in our own time or in frees periods and lunchtimes during school. The image below shows the email we sent.
(Email to the RAF officer)

Due to our short time scale to film, we decided to use the extension number given after another couple of days to see if the officer was available to speak to. He explained that he hadn't yet replied because he has to have permission from the RAF to continue with the interview. We are now awaiting a call on Monday 18th October.
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Interview Questions
(for Andrea and Laura)
1. How long have you been driving for?
2. How old are you? Do you feel intimidated by other road users due to your age?
3. How many attempts did it take you to pass your practical test? How did you find it?
4. As your a (fairly) new driver do you get distracted at anytime in the car, if yes by what?
5. How do you feel about music being played in the car?
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Interview Questions
(for driving instructor)
1. How long have you been a driver instructor for?
2. What is it that made you choose this as a career?
3. Are there any highlights to being a driving instructor?
4. Do you have any memorable experiences that you can share?
5. What does teaching people to drive mean to you? And how do you spot a good driver? Any tips?
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Interview Questions
(for RAF Officer)
1. What is your role in the RAF?
2. How long have you worked within the RAF? Did you have to agree to a contract? Can you explain this?
3. How many applicants do you get for careers that involve driving? What are these careers?
4. Flying is an extension to driving, what is the difference in training to be a pilot in the RAF and being an RAF officer who drives cars?
5. If you could choose out of these two careers, would you prefer to fly or drive? And can you explain reasons why.
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Interview Questions
(for Glyn the Workman)
1. What is your job?
2. What does that job entail you to do?
3. Does it require you to drive and why?
4.What is it like driving as a profession?
5. Would you recommend the job?
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Monday, 4 October 2010

Research and Planning: Formal Proposal

Formal Proposal for Documentary – FIRST GEAR

Topic - Driving
Type of Documentary – Mixed
Style of Documentary – informal, informative, entertaining
Channel and Scheduling – ITV1, 8.00pm – 8.30pm (hammocking)
Target Audience – Ages 17 to 20
Primary Research Needed – Interview with driving instructor, police officer, RAF officer, learner driver, someone who has passed, someone who works in test centre, train and bus drivers
Secondary Research Needed – Chris Kelly radio jingle, archive footage: news, music, leaflets, posters, signs and RAF dvd or presentation disc
Narrative Stucture – Closed, multi-strand, Linear
Outline of Content – Interview with driving instructor (what made you want this job, what are people like on their tests, funniest memory, what makes a good driver?), Interview with learners, Interview those about to take their test, Interview with travelling businesses, Interview with police (drunk driving, alcohol, speed, accidents), Interview with RAF officer (distractions, why ? and how people choose careers in RAF involving driving/flying), Interview with bus drivers and train drivers (why they chose this?), Do’s and Don’ts for driving, Interview with mechanic, Interview with Miss. Elliott about fitness of cycling instead of driving, BBC TopGear (Interview Jeremy Clarkson, and archive footage of the programme), Lewis Hamilton (how does race driving differ from normal everyday driving?, how do you feel about when youre in a race and your car breaks down?), Richard Hammond (Tell us about the car crash you had), Interview coach drivers and lorry drivers, Go to a race track and film, stockcar racing footage, tank drivers in the army, tractor drivers, farming and why driving is important for taking produce to market, caravan showrooms, car showrooms, The maker of Vauxhall interview, Jason Button & Michael Schmacher (formula1 driver), RAC, Shell interview with managing petrol and diesel costs/demands, motorcyclists, emergency services drivers, pilots, sailors, submarines, (driving underwater and experience?), NASA aircraft – interview at Spaceport, archive footage of space misssions, Happy Al’s Coaches, Merseyrail, National Express and Arriva bus company.
Resource Requirements – Camera, Tripod, Microphone, Tape, Relevant mise-en-scene, Leaflets and cut outs from highway code book.
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Sunday, 3 October 2010

Research and Planning: Mindmap of Content

Screengrabs of Mindmaps and drafts

DRAFT of Mindmap of content, topics and ideas
DRAFT of Music Mindmap

DRAFT of Running Order

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Saturday, 2 October 2010

Research and Planning: Target Audience Research

Questionnaire Results

1)Looking at the graph, the age groups 17-20 and 21-30, were most popular. Therefore the target audience for our documentary will be 17-30; this will attract a more varied audience.



2) Gender?
There were 17 females and 13 males in our questionnaire. The proportion is similar and therefore should not show any gender bias within my questionniare results.

3)The most popular colour is blue with 12 out of 30. We will look to use this if we need colour schemes.


4)From the graph, the favourite music genre is POP. The other results are similar figures but several have only one person.



5)Based on our target audience, we have chosen ITV1 as our targeting channel. This channel and BBC1 were the most popular with 10 answers each; however the target audience is a younger one so we have focused on ITV1.



6)The most popular answer is evening and so this highlights the reason why we have chosen to use hammocking at 8.00pm till 8.30pm; in order to gain audience from the previous programme and the following programme.



7) Do You Drive?
19 out of 30 people said yes and this suggests that the quetionnaire will be valid.
- Female Answer

8)All of the reasons listed in the graph were popular but by only a few, the cost of driving is what puts people off learning to drive, as lessons are expensive as well as provisionals and test bookings.



9) Does Your Occupation Require You To Drive?
The majority answered no, and so suggests that some jobs could be worked on from home or the people filling in the questionnaire were students and so they were in college etc.

10) Do You Own Your Own Car?The answers given were very similar at 14 for yes and 16 for no. This suggests that people who drive have a 50% chance of owning their own car depending on the demands of its use.

11)This graph maybe bias because the highest was 0-12 which reflects the fact that previous questions stated that some people don't drive and subsequently answered 0. however looking at the other answers, 11-20 seems to be the highest.



12)The two popular answers were none as people hadn't taken a test and one. It could be suggested that many people pass first time.



13)This question clearly shows basic descriptions and obvious respsonses to the question.


- Female Answer

14)Their was a string of one person responses but the most popular was again test not taken.



15) During Your Time Driving Have You Ever Been Involved In A Car Accident?
23 people answered no which shows 76% of those in our questionnaire had not been involved in an accident.

16) Do You Feel You Are A Confident Driver?
19 people answered yes, so 36% don't have confidence in themselves as drivers, this maybe influenced by those for have answered it meaning they are not a driver.

- Female Answer
- Male Answer

17) If no, why?
Two answers were given; don't drive was 9, and scared was 2. This supports the results from question 16.

18)There is a variety of answers here, all sharing a positive description of being a confident driver. Including the most popular answer of 50% saying awareness is a key skill to have.
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Friday, 1 October 2010

Research and Planning: Initial Plans

Our group thought of topic, target audience, channel and scheduling of our documentary. The decisions we made are as follows:

Documentary Type - MIXED


Theme - LEARNING TO DRIVE

Channel - ITV1

Time - MONDAY 8.00 - 8.30PM (HAMMOCKING)

Title - FIRST GEAR.
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