Our Advert: The Photos

Pictures for L plate on the padlock
(This is the L plate we will use)

Pictures for main image

(This is image we will use)

Radio Recording

We used the recording studio again, and used the same person from our main voiceover to create continuity with our five minute documentary.

The radio recording needed to be enthusiastic and appealing to our target audience as well as sounding persuasive. We briefed the speaker of how we would like her to approach the script.


Mrs. Walton seemed to find it easy to manipulate it to sound cheery and exciting. We recorded it several times, but overall we are pleased with the final recording.


These videos show the different takes of the recording; in Take 2 we used the second half of it, for our radio voiceover:

Take 1 -

Take 2 -

Radio Script

Draft



Radio Voiceover
Picture yourself in the driver’s seat, under the inspection of your instructor. Plug in your seat belt, turn on the engine and get ready for the ease and squeeze...

*Clip of Interview – Their Test*
Are all young drivers as careless as they are made out to be?

*VOXPOP*
Learning to drive can be a real rollercoaster experience and not everyone gets off in tact first time.

*Clip of Charlotte talking about failing her test*

Are You A Loser?

‘First Gear’ power steering your way on Monday 6th December at 8pm on ITV1

Ancillary: Newspaper Advert

Look at 4creative.co.uk
http://www.4creative.co.uk/

Codes and Conventions

• Shape, A4 landscape, this is a shape that can be scaled to different sizes including a billboard
• It is versitile
• It has to be one main image
• The image has to be striking and relevant to your programme, as well as attempting to sum up the programme in one image
• The text = slogan, title, scheduling and the TV company Logo

Here are a few examples:

Here are examples from ITV1 adverts: (the channel we're using)

Ancillary: Radio Extracts & Their Conventions

Weather Trailer
Content =
-Sound effects of different weather, sounded like he was there
-John Kettley BBC weatherman, voiceover
-Female Voiceover at the end, gave scheduling information. It was just the voice and no effects
-Humour in the script
-In the edit, the sound effect levels were loud in some points
-Average 30 secs

Queen
Content =
-Voiceover of man
-They made an inaccurate representation

Last Chance To See
Content =
-Music bed of piano, gentle and soothing
-Sound effects
-Male voiceover (Stephen Fry), talking about the subjects in the series, calm delivery
-Female Voiceover on it's own, with scheduling
-Juxtaposition, calm delievery and harsh story
-Average 41 secs

Speical Needs Pets (FOCUS ON THIS EXAMPLE!)
Content =
-Whistling, music bed, quirky music
-clips of people from the programme (VoxPop?), owners of pets, extracts
-Spund effects (dog, bell on collar, animal noises)
-Female Voiceover, scheduling information, music bed throughout, she speaks throughout intercutting between extracts. The Voiceover poses questions for the audience, intrigues them
- Average 30 to 40 secs

International Programme
Content =
-Music bed
-Voices, speaking different languages, links with narrative
-International
-Male Voiceover, English speaking at the end, gives scheduling
-Average 30 secs

Ancillary: Radio Codes And Conventions

Radio Trailer will promote our documentary, it may have a duel purpose and work as both a television and radio advert


• Extracts from the programme
• Voice over interact throughout
• Trailer should intrigue the audience - make them want to find out more
• Scheduling information at the end: sequence should be Title, Day, Time and then Channel
• Music bed should be used where appropriate
• Sound effects
• 30 - 40 seconds for our advert
• Include a slogan, that we can use on all 3 publications

Voiceover Recording

We recorded our voiceover in the school's recording studio. The person we chose to do our voiceover is a young, female English teacher from our school, Mrs Walton.

We chose her Mrs Walton as our voiceover because we feel that her gender, age and ability to speak clearly and enthusiastically will suit our documentary topic and intrigue our target audience.

We found using the studio was strange as it was the first time we have all used it together.

Following with our own printed copy of the voiceover, we advised the speaker to pause between the different voiceovers we had written.